123Webmaster.com : Onsite : Promotion
Promoting Your Site One Web Page At A Time

by Candice Pardue
http://www.webmastercourse.com
 

Why One Web Page At a Time?

Your website probably represents a number of sections, or pages, not just one page. You just never know which page will be a success, or a heavy hitter.

For this simple reason, you should promote every web page of your site individually.

Which Pages Should I Promote First?

Your main pages should be first in promotions. Some of your main pages may be your:

-- homepage
-- navigation pages
-- articles menu page
-- resources page
-- sales presentation page
-- order information page
...etc.

These pages should be first and foremost in promotions because these are the pages that will most likely keep the interest of your visitors and/or bring sales results. But, you don't want to leave the other pages out of the picture entirely. Visitors coming to ANY page of your website helps!

How To Promote Your Web Pages

Below I've list several of the most effective ways to promote your web pages. Do the following with each web page for maximum results.

1. Personalized MetaTags for Each Web Page

Each time you create a new web page for your site, be sure to insert metatags (keywords, title, and description) for each individual page. Customize your metatags for the page you're working on. For example, if you're creating a web page for web design articles, some of your keywords may be...
"web design articles, web development articles, web page creation articles, web building articles, etc.."

Inserting metatags is very critical for the next two steps you're about to take with the search engines.

2. List Each Web "Page" With the Free Search Engines

This is a simple and free task that can turn into giant traffic for you.

The free search engines are still the number one way most surfers find websites. By listing each of your web pages with the free search engines, you'll highly increase your website listing placement.

A great place to get started with submissions is Scrub the Web. They offer a free submission system that allows to you to submit your site to most of the major search engines for free - and from one place. Go to: http://www.scrubtheweb.com/ to submit your web pages.

Another place to get started is AAAPages.com. They offer submission to over 6,000 search engines at very affordable rates. Go here for information about their submission plan... http://www.aaapages.com/engines.html

3. Paid Search Engines

Next, begin building accounts with some paid search engines. Goto.com and FindWhat.com have been the two most effective for me, so you can start with these.

The paid search engines are a great way to bring targeted visitors to your website, and for as little as a penny each. Proven to work!

To get started with Goto.com and FindWhat.com go to the addresses below:
http://www.goto.com/
http://www.findwhat.com/

4. Ezine Advertising

Ezine Advertising also opens up opportunity to reach your target audience. You're able to choose the ezines in which to place your ads and you can control and test your ads. This is a great way to promote your website without wasting your advertising dollars.

Each time you build a new page or "section" on your site, place an ad directly to your new page in a related ezine. Go to the page and find something "free" and useful (potential visitors need a reason to visit your page).

For example, if you've just completed a web design articles section, your ad may read:

---
Looking for unique web development ideas and techniques?
Go here to read free instructive web design articles:
http://www.onlinesuccesstips.com/articles/
---
Discussion - Search Engines
Further Reading - Site Promotion Steps
Related Sites - Website Design For Beginners at www.webmastercourse.com
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